Ready for Launch

Huntsville, Alabama, is a place for dreamers and doers; a thriving space-town in the foothills of the Appalachian Mountains. Much of the region’s growth is due to job opportunities within the space industry, the natural beauty of the area and the quality of life. What was missing was a true community bank, where local deposits could work on behalf of local people.

Stature was recruited to develop a name and brand for the proposed bank that would match the region’s energy and spirit of innovation. The Brand Blueprint process was a collaboration with the bank’s organizers, and yielded more than 80 names before “Nova Bank” emerged the winner.