A new chapter in a 131-year-old story.
In 1891, a group of business leaders in northeast Arkansas started a bank to meet the financial needs of their community, and it’s been doing just that every day since then. The bank has expanded into multiple markets, and developed many of the branding and awareness headaches that come along with that growth – like multiple brand names.
Stature worked with the bank’s leadership on a strategy to re-unify the bank under a common name, bringing clarity to customers and a sense of family back to employees.
What does it mean to be a true community bank? It means knowing the folks you’re serving, understanding their goals and offering advice when asked. We developed a tagline that would inspire Cross Bank team members to listen well, show empathy and be there when their customers need them.
“It’s a big deal to rebrand a bank that has proudly carried the same name for 131 years. But Stature made it a very enjoyable and exciting process, and I am so proud of the outcome. It has been an incredible journey!”
DAVID DOWD, CEO
Photo Credits
Brent Walker Films
Andy Holmes
Kristopher Roller
Kae Anderson
Jed Villejo
Priscilla Dupreez
