Laser-Focused
Block is a gobal leader in developing next-generation lasers used around the world to protect lives, advance science and enable technology. Although they have been selling mid-infrared (IR) spectrometers since 1956, the brand identity didn’t portray the innovation and spirit found within the company today.
Stature’s mission: re-introduce the Block brand and give it new life!
Quantum Cascade Lasers (QCLs) are tunable lasers that can make controlled incremental shifts in wavelength output, giving customers unprecedented control for manufacture and scalability. From the detection of chemical weapons to OEM product integration, Block is at the heart of innovation.
Designing on the Grid
Block’s new design language is based on an invisible grid. Because all layout elements comply with an underlying structure, the brand can communication balance and precision – without saying a word.
Photo Credits:
Joseph Barrientos
Bernard Hermant
Artur Tumasjan
Iwan Shimko
Dimitry Anikin
Conor Sexton