Who’s in the Q?
Deposits are the lifeblood of a bank. RevenueQ is a platform that helps frontline staff organize a pipeline of opportunity and turn everyday interactions into new revenue.
Originally known as RevenueQueue, the program had developed a small but loyal following. However, both the front and back-ends had become dated and cumbersome, and Stature was asked to elevate the brand and the UI to prepare for a new generation of users.
Previous brand identity:
If you want the short version of what “queue” means, it means “a line.” If you want the long version, explore a rabbit-hole of etymology here. Either way, it isn’t an easy word to remember or spell. Because the goal was to create a friendly, accessible program for bank CSRs, the decision on the name came down to brevity.
The UI was completely re-imagined with the customer service rep in mind. In addition to an intuitive presentation of customer data and analytics, the bright, clean design includes areas of encouragement and motivation.
If you’re more interested in the program than the design of RevenueQ, here is a link!